The Complete Idiot's Guide to Guerilla Marketing - Susan Drake

Target your customer base—and take no prisoners. You’re no idiot, of course. You know that people won’t spend their money on your product or service if they don’t know it exists. But competing against the mega corporations means stretching your budget too thin. You need alternatives to high-priced conventional print and broadcast advertising.  The Complete Idiot’s Guide ® to Guerrilla Marketing offers exciting and cost-effective methods of promoting and publicizing your business. In this Complete Idiot’s Guide ® you get:Strategies for creating word-of-mouth buzz—locally and nationally.The low-down on Internet marketing via viral ads, e-mail lists, streaming video, and more.Unique ideas for marketing to your target base through unconventional venues.Tactics for product placement in the media.