Best of Dave Seminars #31 - Dealing with Difficult Customers

Wouldn't it be great if every customer was reasonable, easy to approach, and thought like we do? We could sell everyone. Wishful thinking. Many of our customers are difficult. Sometimes they even become angry and upset. That's when our skill and character are really tested. And yet, those difficult customers often hold the keys to better-than-average sales and profits. Untrained salespeople are stopped by the difficult customer, and revert to limiting themselves to calling on people they like. True professionals adeptly work with any personality. They have an effective strategy and a set of important skills that sets them above the rest. In today's difficult economy, no salesperson can afford to ignore a portion of the market because those customers are too challenging. In this 60 minute session, we'll dissect the issue of difficult customers, and provide you with strategies to deal with people that rub you the wrong way. We'll equip you with specific tactics you can use to effectively sell to anyone. And, we'll provide a simple process for responding effectively to the angry and upset customer. As a result, you'll:

• gain more confidence in your abilities.
• look forward to the challenge of difficult customers.
• sell to people who before wouldn't think of buying from you.