The Lowdown: Blogging For Business.

Product Image: The Lowdown: Blogging For Business

Learn more about

Creative Content Digital

Flash Player 8 (minimum)
required Download here
Download Adobe Flash Player

Amplify your life with our content!

Browse the iAmplify library of thousands of Audio & Video titles. Enjoy free samples, choose on-the-go content for your on-the-go lifestyle, and download full titles to your desktop, laptop or any portable media player.

Amplify your site with our content!

Sell our content on your site or blog, just embed one of our store widgets & start selling in minutes. Join our network to amplify the entrepreneur in you!

Your download will be available immediately upon purchase and accessible from any computer, any time!

  • Portable and easy to use: simply download it and make the most of your commute – or listen to it while working on your blog online.
  • Commissioned and written specifically for the Spoken Word Audio Download market, it is not available in any other format.
  • Helps you to get ahead by making the most of today’s vast online community.

Tips and tools that will keep you ahead of the game in creating and running your business blog.

On the internet, you never know who might become a customer. It’s important to put your best foot forward when crafting an internet presence.

If you were at a Trade Fair you wouldn’t stand alone and watch while potential customers and your competitors were having an energetic discussion, swapping business cards and showing each other photos of their kids and inviting each other to parties – you’d step over to join them, and make sure you were handing out as many business cards as you received. That group of customers is everyone on the web - and your blog is the way to step into the circle and join in the party!

This guide is for anyone who wants to create a business blog, or who wants top tips to grow the readership of an existing blog.

‘Blogging for Business’ provides strategies for extending your reach online and distributing your content better.

If you want to build your brand online, get better exposure, and make your business stand out from the rest, this is the title for you.

Topics covered include:
•    The importance of blogging
•    How to craft the best content
•    Finding the free online services and tools that can give you a competitive advantage
•    Finding out who is visiting your blog and why
•    Building a relationship with your visitors
•    Blogging netiquette
•    How to make your blog stand out
•    Making money from your blog
•    How Angelina Jolie can help you sell!


James Long has been a blogger both at work and at home: he has managed large corporate blogging projects, medium-sized business blogs, and a small personal blog. His background is in psychology and bookselling, and he's spent the last ten years working in publishing, software usability design and digital development.

At 32, he's too old to be a digital native so instead he immerses himself in the online lifestyle as much as possible as a dedicated digital tourist! He lives in London, where he works for Pan Macmillan as Head of Digital Development.

Product Information:

Media TypeAudio
Number of Programs1


Program Title Duration
Blogging for Business 1:08:00
Total Time 1:08:00

Your download will be available immediately upon purchase and accessible from any computer, any time!

Buy as a gift Buy As A Gift

Bookmark and Share