Press Releases

press | press releases | virtual press kit

PRESS RELEASES



THIS HOLIDAY SEASON "THE TYRA BANKS SHOW" LETS YOU GIVE AND GET AT THE SAME TIME!

Tyra Announces the Exclusive Release of a New India.Arie Song Through iAmplify Proceeds to Benefit Young Hurricane Victims

(December 8, 2005, Los Angeles) Tyra announces the exclusive release of "What About the Child," a new track from Grammy-nominated singer/songwriter and UNICEF Ambassador India.Arie, to raise funds for children affected by Hurricane Katrina and Hurricane Rita. India.Arie performed the previously unreleased single on the December 7th episode of "The Tyra Banks Show." The live performance will be available for download as an audio track at www.tyrashow.com through a partnership with www.iAmplify.com throughout the holiday season. All proceeds from the track will benefit young hurricane victims through the U.S. Fund for UNICEF, thus enabling music fans to use mp3 technology for charitable giving this holiday season.

For a one-dollar donation, viewers can download the song. But for a larger donation, viewers can get an iAmplify gift certificate, VIP tickets to "The Tyra Banks Show," and even a "thank you" in the show credits!

India.Arie first teamed up with Tyra to write the theme song to "The Tyra Banks Show," "Just for Today," an inspirational anthem for women everywhere. T-shirts with the theme song's empowering lyrics are available for sale at www.tyrashow.com with the proceeds benefiting victims of Hurricane Katrina and the American Red Cross.

iAmplify provides the means for leading celebrities, experts and media companies to publish paid audio and video content over the Internet. The company has exclusive rights to a large and growing catalog of content, mostly in short format, in many categories including: beauty, business, fitness, gaming, kids, parenting, religion, self-improvement, sports. Founded in 2005, by Internet pioneers Jack and Murray Hidary, iAmplify now has offices in New York City and Los Angeles. The Hidary brothers founded Dice Inc (formerly Earthweb) in 1994 and took it public with a record breaking IPO. Then in 2001, they founded Vista Research, which was sold to McGraw Hill/Standard & Poors in April of 2005. Consumers can access downloads and Podcasts of exclusive, premium content at www.iAmplify.com

Created as the voice of a new generation and originating from Los Angeles, "The Tyra Banks Show" is a one-hour daily talk show focusing on the dreams, hopes and challenges of today's young women. The goal is to empower women to be the best they can be for themselves, their families and their communities. The series airs in national syndication, with the Fox Owned and Operated Television Stations serving as its flagship broadcast group. "The Tyra Banks Show" is produced by Bankable Productions and Handprint Entertainment in association with Telepictures Productions, an industry-leading and Emmy Award-winning producer of reality and reality-based programming. The series is distributed by Warner Bros. Domestic Television Distribution.

Founded in 1946, UNICEF helps save, protect and improve the lives of children in 157 countries through immunization, education, health care, nutrition, clean water and sanitation. UNICEF is non-partisan and its cooperation is free of discrimination. In everything it does, the most disadvantaged children and the countries in greatest need have priority. For more information about UNICEF or to make a donation, please visit www.unicefusa.org or call 1-800-4UNICEF.

"The Tyra Banks Show" contact: Kim Kottler, Publicist (323) 575-8292 / kim.kottler@telepixtv.com
iAmplify contact: Marni Salup, Salup PR (212) 741-4690 / press@iamplify.com
U.S. Fund for UNICEF: Kiníchoop, (212)880-9132 / kschoop@unicefusa.org

**CONTACT PRESS@IAMPLIFY.COM FOR A MEDIA PREVIEW OF "WHAT ABOUT THE CHILD"**

To download this page in pdf form, click here.