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Download the Gift of Winning: Poker Greats Doyle Brunson and Mike Caro 'Ante Up' with

-- All New, Unprecedented Four-Level Master Course with Over 6.5 Hours of Instruction is the Must Have for Any Poker Player this Holiday Season --

New York - December 18, 2007 - Just in time for the holidays, brings you exclusive instruction from two of poker's biggest stars. Doyle "Texas Dolly" Brunson, 10-time World Series of Poker bracelet winner joins University of Poker founder Mike Caro in the newest product available through iAmplify Poker University. There is simply no substitute for Doyle Brunson's legendary instincts and Mike Caro's technical prowess, and their new courses will amplify any player's odds.

" is honored to be creating a course with two legends, Doyle Brunson and Mike Caro. This course will bring a whole new level to those who are serious about elevating their game." Kipp Marcus, VP of Creative / Content Acquisition said. "Working with scholars like Caro and champions like Brunson prove once and for all that the game of poker is 99 percent skill and 1 percent luck."

Whether they're a casual player or aspiring pro, poker fans are always searching for the edge that will take their game (and chip count) to the next level. The newest additions to the star-studded lineup, which includes Phil Hellmuth's Ultimate White to Black Belt Poker Course and FBI Agent Joe Navarro's Read'em and Reap, provide the poker-minded holiday shopper with useful and entertaining products that can't be found anywhere else and are easily downloaded to computers and iPods.

"We go straight to the pros because there is no substitute for their talent, and these new partnerships further establish as the go-to place for expert poker insights," said Marcus said.

iAmplify Poker University includes 40 lessons divided into 4 levels; with 6.5 hours of expert poker instruction. Whether you want to blow away your Friday night table or head to the next World Series of Poker, iAmplify Poker University is a must have to raise your game to the next level!

From Brunson, the undisputed godfather of poker, and master strategist Mike "the Mad Genius" Caro, this unprecedented four-level master video course has card analysis, in-the-trenches tips, and hands-on strategy, that guide you through 7-Card Stud, Limit Hold 'Em, and, of course, the ultimate strategy for winning at No Limit Texas Hold 'Em. By showing you not only where good players succeed, but also where they fumble, these lessons guide you through a lifetime of winning at poker.

The position of as a major source of downloadable poker content has also led to syndication deals with major Web sites and content companies in the space. iAmplifyVegas is also the strategy tips guide for the new World Series of Poker 2008 video game from Activision.

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About Doyle Brunson
In the world of poker, the game that took over America and become the third most watched sport on television, the first has always been and continues to be, the legendary Doyle "Texas Dolly" Brunson. He has won an unprecedented and record ten World Series of Poker events, including the two back-to-back world championships. In addition, he is a best-selling author and in the world of professional poker, he is king. Doyle, at the ripe young age of 72, continues to play at the elite level. Where most poker players' skills usually deteriorate with age and time, Brunson is sharper than ever still eliminating the competition day in and day out. In 2005, he won both his record 10th WSOP bracelet, and hundreds of thousands more in tournament play.

Most recently, in January 2006, ahead of ESPN, the World Poker Tour, and the rest of the world, BLUFF magazine voted Brunson the #1 most influential force in the world of poker. Despite all these accomplishments, Doyle shows no signs of slowing down. He still has the eye, the nerve and the skill and just in the fall of 2004, won another million-dollar World Poker Tour event at the Bicycle Club in Los Angeles, CA.

About Mike Caro
Mike Caro (rhymes with "arrow") is regarded as the world's foremost authority of poker strategy, psychology, and statistics. He is also a noted gambling authority, industry consultant and spokesperson, respected oddsmaker on current events and politics and author of seven books. Born May 16, 1944, he is known professionally as "America's Mad Genius," "Gambling's Mad Genius," or "The Mad Genius of Poker." He teaches that in order to overcome any odds against you, your decisions must really matter. Therefore, games like craps, roulette and keno - where there's no logical reason to favor one decision over another - cannot be beaten. Poker, sports handicapping, and blackjack can be. He is founder of Mike Caro University of Poker, Gaming, and Life Strategy and is listed in Who's Who in America, Who's Who in the West, and Who's Who in the World.

About is a Web-based publisher and syndication network, providing the tools and distribution for leading authors, celebrities and media companies to publish paid audio and video content over the internet. The company owns and sells exclusive content on its Web site,, and via syndication to portals and vertical websites.

iAmplify has exclusive rights to a large catalog of content in more than 30 verticals such as fitness, yoga, nutrition, relationships, spirituality, sports and more. The Company works with such partners as Marianne Williamson, Marilu Henner, Kathy Smith and Phil Hellmuth as well as the Emmy Award Winning Sports Legends library as well as media companies such as HarperCollins Publishers to publish paid audio and video content over the Internet.

Content is available for download to computer, iPods and cell phones and is always available online at Founded in 2005 by Internet pioneers Jack Hidary and Murray Hidary, now has offices in New York and Los Angeles.

Media Contact:
Joanna Bowzer