Press Releases

press | press releases | virtual press kit

PRESS RELEASES



FOR IMMEDIATE RELEASE

American Media, Inc. Signs Web-Based Content Agreement With iAmplify

New York, NY, July 31, 2008 - American Media, Inc. (AMI), the leading publisher of celebrity journalism and health and fitness magazines in the U.S., announced today it has partnered with iAmplify.com, a video distribution network, to deliver premium downloadable audio and video content through AMI's web properties.

"We are very excited to launch this new relationship with iAmplify," said AMI Chairman and CEO David J. Pecker. "It adds a dynamic new dimension to our fitness websites, as well as giving us a potentially significant revenue stream." AMI Chief Marketing Officer Kevin Hyson added, "We look forward to making iAmplify video and audio offerings available on our other sites in the near future, as well as now having a new outlet to sell our own branded products."

"This deal represents the beginning of a real shift in the monetization of video in the online world," said Michael Wolf, Board Member to iAmplify.

New download stores will initially be available at www.shape.com and www.mensfitness.com and will incorporate health and fitness content from iAmplify's growing media catalog of thousands of titles, which include top fitness talent like Kathy Smith, Tamilee Webb and 9-time UFC Champion Matt Hughes. The content in these new download stores ranging from fitness to business to personal growth to health will allow consumers to train "on the go" with some of the most recognized experts in their fields.

In addition to the new download stores, iAmplify will also be syndicating the AMI fitness library throughout its growing network of third-party websites.

"We are thrilled to work with AMI to amplify their revenue potential in the premium online space," said Murray Hidary, CEO and co-founder of iAmplify.com. "iAmplify's eCommerce widgets represent a fundamental shift and opportunity for website and content owners to monetize their assets alongside the traditional advertising model."

About American Media, Inc.
American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Star, Shape, Men's Fitness, Fit Pregnancy, Natural Health, and National Enquirer. In addition to print properties and web sites, AMI owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

About iAmplify.com
iAmplify.com is a Web-based publisher and syndication network, providing the tools and distribution for leading authors, celebrities and media companies to publish paid audio and video content over the internet. The company owns and sells exclusive content on its Web site, iAmplify.com, and via syndication to portals and vertical websites.

iAmplify has exclusive rights to a large catalog of content in more than 30 verticals such as fitness, yoga, nutrition, relationships, spirituality, sports and more. The Company works with such partners as Marianne Williamson, Marilu Henner, Kathy Smith and Phil Hellmuth as well as the Emmy Award Winning Sports Legends library as well as media companies such as HarperCollins Publishers to publish paid audio and video content over the Internet.

Content is available for download to computer, iPods and cell phones and is always available online at www.iAmplify.com. Founded in 2005 by Internet pioneers Jack Hidary and Murray Hidary, iAmplify.com now has offices in New York and Los Angeles.

Contacts:

For American Media
Todd Fogarty
Kekst and Company
212-521-4854

For iAmplify
Joanna Bowzer
iAmplify
917-606-5366