Juris is a trainer based in New York City and Southampton, NY, who is ACE Certified and a graduate of the World Instructor Training School. He holds certifications and accreditations in multiple specialties, including the Muscular Energy Evaluation Technique, Flexibility Training, and Pregnant and Post-partum Client Training. Juris was also a race car driver and professional model, and currently competes in, and trains clientele for, Ironman triathlons and multi-day adventure races. "Juris Kupris is one of the most sought-after personal trainers in New York City," says the New York Times.

Juris has made appearances on "The Today Show" and "Fox 5 News" as a fitness expert, and been featured in many periodicals, including the New York Times, New York Post, Fitness Rx for Women, and Women's Health and Fitness.

Juris is well known for his "equipment-free" standard and the "using your surroundings" approach to obtain an enjoyable and effective full-body strength and cardio workout. Juris believes that physical ability is a shadow of mental ability and that through a very focused and committed program, a metamorphosis of your physique and self-esteem is very achievable.